Wzór planu marketingowego (wariant II)

Template of the marketing plan (option II)

In short: Introduction, Summary, Analysis of the situation (Sales, Strategic markets, Key products, Key markets, Suburbs), Marketing objectives, Marketing strategy (Product strategy, Pricing strategy...
Wzór planu marketingowego (wariant I)

Template of the marketing plan (option I)

In short: Summary, Analysis of the situation (Market trends, SWOT Analysis, Analysis of competition), Marketing Strategy (Marketing objectives, Product strategy, Pricing strategy, Promotion strategy,...
Kontrola wdrożenia

Monitoring of implementation

In the chapter on implementation monitoring you have to show the ways to measure progress in achieving objectives and define how to make adjustments for departures during the implementation of progra...
Plany finansowe w planie marketingowym

Financial plans

You must always be aware that the methods adopted by you bear costs. Advertising that you post in newspapers will not get there for free, while in turn, the increase in sales, though beneficial itsel...
Harmonogram realizacji w planie marketingowym

Implementation of schedule

Schedule is a tool that allows you to plan in time activities that are meant for further implementation. On its basis, you can state what actions will be undertaken and when they will be accomplished...
Strategia marketingowa w planie marketingowym

Marketing strategy

A marketing strategy allows you to reach your marketing objectives with the help of products and services offered on the market. It gives the possibility to choose the customer and the market which t...
Cele marketingowe w planie marketingowym

Marketing objectives

This chapter presents specific marketing objectives and it highlights problems that may have an influence on them. This is an important step in the marketing planning, because on the basis of previou...
Analiza sytuacji w planie marketingowym

Analysis of situation

This section should include a summary of the company’s environment and the environment it works in. Analysis of the situation is collecting of data and performing analysis of the situation insi...
Streszczenie planu marketingowego

Summary of the marketing plan

Summary is the first part of marketing plan, although it is written at the end of works. It outlines the main points and objectives of the entire document. It should contain the most important inform...
Spis treści w planie marketingowym

Table of contents of the marketing plan

Contents should be placed at the beginning of a marketing plan to make it easier to find the sought information .It should contain a list of all parts of the document (chapters, subsections), along w...