Monitoring of implementation
In the chapter on implementation monitoring you have to show the ways to measure progress in achieving objectives and define how to make adjustments for departures during the implementation of progra...
Category Archives: Structure of a marketing plan
Financial plans
You must always be aware that the methods adopted by you bear costs. Advertising that you post in newspapers will not get there for free, while in turn, the increase in sales, though beneficial itsel...
Implementation of schedule
Schedule is a tool that allows you to plan in time activities that are meant for further implementation. On its basis, you can state what actions will be undertaken and when they will be accomplished...
Marketing strategy
A marketing strategy allows you to reach your marketing objectives with the help of products and services offered on the market. It gives the possibility to choose the customer and the market which t...
Marketing objectives
This chapter presents specific marketing objectives and it highlights problems that may have an influence on them. This is an important step in the marketing planning, because on the basis of previou...
Analysis of situation
This section should include a summary of the company’s environment and the environment it works in. Analysis of the situation is collecting of data and performing analysis of the situation insi...
Summary of the marketing plan
Summary is the first part of marketing plan, although it is written at the end of works. It outlines the main points and objectives of the entire document. It should contain the most important inform...
Table of contents of the marketing plan
Contents should be placed at the beginning of a marketing plan to make it easier to find the sought information .It should contain a list of all parts of the document (chapters, subsections), along w...
