Template of the marketing plan (option I)

In short: Summary, Analysis of the situation (Market trends, SWOT Analysis, Analysis of competition), Marketing Strategy (Marketing objectives, Product strategy, Pricing strategy, Promotion strategy, Distribution strategy, Customer service), Finance, Implementation monitoring.

In short: Summary | Analysis of the situation | Marketing strategy | Finance | Implementation monitoring

 Summary 

Summary

At the beginning of next year, the company X will launch a new product ………………

Based on the market analysis we will show in this marketing plan how to achieve sales at the level ……………… while assuming that ………………

[- a review of key issues presented in the plan;
– description of the product / service and its distinguishing features;
– an indication of the most important objectives]

 Analysis of the situation 

Analysis of the situation

Company X was founded in the year ……………… by ………………, having experience in ……………… . They made ……………… . All this allow to think that ……………… .

Our product is ……………… . In the industry we are faced with strong competition, which ……………… .

Market trends

Product ……………… can satisfy many needs related to ……………… . You can qualify to them:
– ………………;
– ………………;
– ………………

Our clients are ……………… . Several target segments can be distinguished. The first is ……………… .

Sales forecasts point to long-term growth, which will run in ……………… . For example, the company ……………… is on the rise ……………… of ……………… in the year ……………… and will reach ……………… .

SWOT Analysis

Company X will have to face a strong competition and take advantage of existing development opportunities. It is to do it based on its strengths in the form of: ……………… .

Simultaneously, steps will be taken to remedy existing weaknesses, which include: ……………… .

In the table below we classify the most important strengths and weaknesses of the company, i.e. factors for achieving the goals by the company and the factors that can make it difficult. The opportunities and threats in the environment of the company have also been taken into account.

 Strengths
 ………………
 ………………
 ………………
 Weaknesses
 ………………
 ………………
 ………………
 Opportunities
 ………………
 ………………
 ………………
 Threats
 ………………
 ………………
 ………………

Analysis of competition

Our product will compete with ……………… . The main competitors are ……………… . Competitors have ……………… .

The competitive advantage of product X is based on ……………… .

[- analysis of the situation inside and outside the company: products, markets, customers, competition, sale, the results so far, etc.;
– SWOT Analysis]

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