Template of the marketing plan (option II)

In short: Introduction, Summary, Analysis of the situation (Sales, Strategic markets, Key products, Key markets, Suburbs), Marketing objectives, Marketing strategy (Product strategy, Pricing strategy, Promotion strategy, Distribution strategy), Schedule, The budget and profit and loss account, Monitoring of the implementation, Attachments.

In short: Introduction | Summary | Analysis of the situation | Marketing objectives | Marketing strategy | Schedule | The budget and profit and loss account | Monitoring of the implementation | Attachments

 Introduction 

Introduction

Company X began as a company engaged in ……………… . In year ……………… changed the nature of the business, offering ……………… .

This marketing plan includes an analysis of our business and shows how we want ………………

[- leading to the appropriate subject;
– presenting a broader perspective, but in a general way]

 Summary 

Summary

In the year ……………… our company was a small company engaged in ……………… . At this time, we have supplemented the range of provided services by ……………… . We competed with many other companies, operating on the same local market.

The scope of activities associated with the ……………… is constantly growing, there is an increase in sales thanks to ……………… and therefore we decided to ……………… .

The main objective of the plan prepared by us is ……………… . We will achieve it by ……………… .

[- a review of issues present in the plan;
– description of the product / service and its distinguishing features;
– an indication of the most important objectives]

 Analysis of the situation 

Analysis of the situation

Making the assumption

– Inflation will remain at ………………;
– Interest rates will remain at ………………

Sales

In year ……………… company X has achieved sales at the rate ……………… . In the year ……………… it increased to ……………… .

Sales forecast for the coming years allow us to think that ……………… .

Strategic markets

Customers ………………

Our services include customer service ……………… consisting of ……………… we provide them with the ……………… .

Customers ………………

In the clients’ case ……………… our activities are related with ……………… . We offer ……………… .

Key products

The service ………………

This service is intended for ………………

The service ………………

The service associated with the ………………

Key markets

City centre

The city centre is our best market ………………

Suburbs

Older and wealthy clients live in the western part of the city ………………

[- analysis of the internal and external situation of the company: products, markets, customers, competition, sale, past performance, etc.]

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