Main errors
Even the best plan can fail. Even if one appreciates the importance of planning, he/she may not succeed. However, there are some commonly occurring causes pointed out that can affect the marketing pl...
Category Archives: Contents of a marketing plan
Promotion and promotion strategy
The promotion is a part of the marketing mix, it is a group of marketing instruments having influence on the market. It involves communicating the information about the product. Effective promotion m...
Distribution and distribution strategy
When referring to the distribution channels, we have in mind a tactical program corresponding to one of elements of the marketing mix. Distribution channels are an essential link in the process of ma...
Price and pricing strategy
When talking about the price, it is about tactical program corresponding to one of the elements of marketing mix. The question of price is not usually extracted in the marketing plan in a separate su...
Product and product strategy
When referring to the product, it is about tactical program corresponding to one of the elements of the marketing mix. The product is the most important element of the “marketing composition...
Marketing composition (marketing mix)
In the sixties professor Neil Borden at Harvard Business School suggested that all actions of the entrepreneur, that are able to have an impact on buyer’s behaviour should make a marketing compositio...
SWOT analysis in the marketing plan
Before you start writing a marketing plan, you have to learn what the strong and weak points of your business are, what opportunities and risks can occur in its environment. In other words, you shoul...
Marketing plan – definition
The main idea of marketing is to combine the company’s potential and customers’ needs in such a way to reach the objectives of both parties. In turn, marketing planning is an important part of ...
