In short: Introduction, Summary, Analysis of the situation (Sales, Strategic markets, Key products, Key markets, Suburbs), Marketing objectives, Marketing strategy (Product strategy, Pricing strategy, Promotion strategy, Distribution strategy), Schedule, The budget and profit and loss account, Monitoring of the implementation, Attachments.
Continue reading Template of the marketing plan (option II)
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Template of the marketing plan (option I)
In short: Summary, Analysis of the situation (Market trends, SWOT Analysis, Analysis of competition), Marketing Strategy (Marketing objectives, Product strategy, Pricing strategy, Promotion strategy, Distribution strategy, Customer service), Finance, Implementation monitoring.
Continue reading Template of the marketing plan (option I)